Strategic Management of Technology and Innovation, 2nd International Edition
$103.20
Bruton White
MIS433
ISBN 0-538-48173-0
THE STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION, 2e, International Edition explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization’s overall success.
An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.
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