Services Management, 1st Edition

$109.30

Pearson Education Staff, Jay A. Kandampully, Dr Jay Kandampully, Pearson Australia Staff, Jay Kandampully Ph.D.

Intended for hospitality management students at diploma, degree, and postgraduate levels, and for practitioners in the hospitality industry, [this book] presents a comprehensive account of the theory and practice of modern services management, together with an … account of the challenging issues of technology and globalisation in hospitality.

This book addresses issues in the hospitality industry from a services management perspective, offering the reader a series of management concepts — covering operations, marketing, and human resources — all of which are capable of being effectively incorporated into any hospitality operation.

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SKU: 9780131916548 Category:

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